Gucci  -  NewJeans Hanni for the Latest Horsebit Campaign (2024)
Captured across Seoul’s streets and rooftops,
Global Brand Ambassador Hanni stars in the new campaign celebrating iconic Horsebit styles. 
Hanni from NewJeans brings her playful spirit to the Horsebit 1953 loafers—becoming one of the first females to wear them in a campaign
and Horsebit 1955 bag, debuting in special Rosso Ancora editions, exclusive to South Korea.


Creative Director: Sabato De Sarno
Artistic Director: Riccardo Zanola
Director: Rina Yang
Photographer: Tyrell Hampton
Stylist: Francesca Burns
Hair: Gabe Sin
Set Design: Shin Hoseung @Roh-Haus
Location: Oh Jungwoo
Produced by MOTHER Media


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